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Shopping Night Out: An Event to Benefit Beating Cancer in Heels

VIDEO: Nikkia McClain creates fun shopping extravaganza that brings out celebrities and shoppers to raise money to support Beating Cancer in Heels

Nikkia McClain, the smart, savvy, and gregarious founder of Tene Nicole Marketing and Public Relations, spoke to What's The 411's Barbara Bullard about Shopping Night Out, Marlena Ortiz, Beating Cancer in Heels, and her vision for the company.

A wonderful philanthropic event, Shopping Night Out brought out shoppers, models, actors, producers, and reality TV stars alike to benefit the organization, Beating Cancer in Heels.

Two years ago, Nikkia McClain, Founder, Tene Nicole Marketing and Public Relations, conceived Shopping Night Out to raise money for the nonprofit, Beating Cancer in Heels, which was created by 28-year-old breast cancer survivor, Marlena Ortiz.

Beating Cancer in Heels is an organization dedicated to the fight against cancer while encouraging women to embrace their inner and outer beauty, while never forgetting to embrace their femininity.
The evening included a full night of a signature "PINK" cocktail sponsored bar by Fragoli, passed hors d'oeuvres provided by The Watt Company, entertainment, a beauty bar, and gifting items to complement shopping with prominent retailers. In addition, LASIO®, Inc., the evening's prime sponsor, had an on-site hair studio providing amenities and expert advice on its HYPERSILK and Rio de Keratin Product Lines for celebrity guests.

Guests featured in this story's accompanying video include: Beating Cancer in Heels Founder Marlena Ortiz; Nadine Ramos, CEO and Founder, Lasio, Inc.; Neda Hakakian, VP Merchandising & Professional Services, P.Luca4Barami; Celebrity Makeup artist, Priscilla DiStasio; Nigerian actor and producer Jim Iyke; Celebrity Hairstylist Janel Smith for Cocoa Mane; Reality TV star Ramona Rizzo; and David, Manager of Je T'Aime Shoes.

Shoppers had the opportunity to buy clothing from retailers such as My Girlfriend's Closet, shoes from Je T'Aime Shoes, cosmetics from GlamChicks and jewelry from Angels & Divas, and Smooch, all for a worthy cause.

All guests received a gift bag filled with all types of goodies from various sponsors including Lasio.

Celebrity Make-up Artist Priscilla DiStasio Supports Beating Cancer in Heels

VIDEO: Celebrity make-up artist Priscilla DiStasio attends Tene Nicole Marketing and Public Relation's 2nd annual fundraiser, Shopping Night Out to support the non-profit organization, Beating Cancer in Heels.

What's The 411 correspondent Barbara Bullard asked Priscilla DiStasio about her motivation for attending Shopping Night Out.

"Well anything I can do to help and help raise money for a good cause is definitely something that I am always down to do," Priscilla DiStasio responded.

Priscilla DiStasio also mentioned that many of her family members were cancer survivors, so the event is meaningful and women have to stay strong.

Switching gears to her career, Priscilla DiStasio is in her third season with The Real Housewives of New Jersey, as a make-up artist to Teresa Giudice.

A mentor to young women, some who are aspiring make-up artists, Priscilla DiStasio advice is to stay positive, keep motivated, be focused and determined because life is short.

Shopping Night Out was conceived by Nikkia McClain, Founder and CEO, Tene Nicole Marketing and Public Relations.

Shopping Night Out benefits Beating Cancer in Heels, a non-profit organization created by Marlena Ortiz, a 28-year-old breast cancer survivor.

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