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Ruth J. Morrison

Ruth J. Morrison

What’s The 411 Networks' Editorial Policies

What's The 411 General Editorial Policies

WhatsThe411.com is the companion website to its award-winning entertainment and lifestyle news and information television show, What’s The 411. Not all of the content from the television show will appear on the WhatsThe411.com, and vice versa. What's The 411 Networks' editorial policy is to serve as a guideline to our readers, talent, and writers.

How We Select Stories to Cover

What’s The 411’s primary editorial focus for its website, TV, and podcast is entertainment and lifestyle, which includes film, fashion, TV, theatre, music, books, authors, health and wellness, beauty, tech, money and business, travel, relationships, cars, food and dining, college, and pertinent global stories.

We select stories within these sectors that match the interests of our audience, which is primarily sophisticated, multi-cultural college-educated young women, who are tech savvy and trendsetting. She cares about her health and wellness; physical appearance; the environment; watches movies and goes to the theatre; and loves to read and may be in a book club. She also loves to travel alone or with friends; enjoys a variety of dining experiences both inside and outside of the home including adult beverages; a good party; and oh, yeah, experiences to improve her career.

With this focus in mind, we write about, cover events, partner with, and interview people that can provide news and information that will be meaningful to the What’s The 411 audience.

If your story, event, personal appearance, or update fits our focus and you would like for it to be considered, please send us an email with the details to This email address is being protected from spambots. You need JavaScript enabled to view it.

If you are interested in discussing partnerships (including editorial partnerships) or sponsorships, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. for advertising, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Our Content

As a news organization, What’s The 411 gets information from a variety of suppliers, including direct interviews, press releases, digital platforms, magazines, radio, newspapers, etc.

Our main goal when creating content for our audience is, to tell the truth, and to convey information as fully, accurately, and fairly as possible. Readers, viewers, and listeners have a right to know the origin of information in each story, photo, and graphic. What’s The 411 provides the origin of information whenever it’s needed and available. When the owner of the information, i.e., photo, video, or graphic is not available, we generally state that the credit is unknown. However, we go to great lengths to find appropriate stock photos or videos to convey the message. As such, the credit may not be listed because it may be a stock photo, stock video, or our own property. In What’s The 411 television episodes, the credits are listed on the photo or graphic or at the end of the episode.

In the case of opinion and commentary from our writers, talent or guests, the comments and opinions are that of the person providing the opinion and it is not necessarily the opinion of What’s The 411 Networks, its affiliates, partners, sponsors, or advertisers.

Disputes About Content

Story Content and Quotes

We strive to present information on our website that is clear, accurate, easy to understand, and appropriate for the intended audience. Quote marks tell the reader that the words of the speaker will follow. We do not alter quotes in any way except to mark with ellipses parts not used and to correct grammar mistakes, slang or dialect for clarity. In the case that someone has a dispute with a story or a quote, the person should send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.. Please include "Correction Request" in the subject line and the URL of the material, the correction requested, your name, address, phone number and e-mail address in the body of the message and the dispute will be reviewed by our editors.

Copyright and Take-Down Procedures

If you think that any content accessible on WhatsThe411.com or its affiliated sites infringes on your copyright, you may request removal of those materials by e-mailing the editor, at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please include "Copyright Question" in the subject line and the URL of the material, your name, address, phone number and e-mail address in the body of the message.

Conflict of Interest

We are dedicated to bringing our audience quality content. Our writers and talent are required to follow our Conflict of Interest policy. Our editorial review process includes a step for content submitters to certify that they are not aware of any conflict of interest that exists that could influence the content or otherwise affect the opinions stated within. Additionally, when partnering with business partners/vendors, we perform a detailed review of their editorial process to ensure that they have policies and procedures in place to avoid any conflicts of interest.


By visiting and using this website, you expressly agree that exclusive jurisdiction for any dispute with What’s The 411 Networks, Inc., or in any way relating to your use of WhatsThe411.com or What’s The 411Sports’ website, 411SportsTV.com, resides in the courts of the State of New York and you further agree and expressly consent to the exercise of personal jurisdiction in the courts of the State of New York in connection with any such dispute including any claim involving What’s The 411 Networks, Inc., or its affiliates, subsidiaries, directors, officers, employees, contractors, and content providers.

These Terms and Conditions are governed by the internal substantive laws of the State of New York, without respect to its conflict of laws principles. If any provision of these Terms and Conditions is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms and Conditions, which shall remain in full force and effect. No waiver of any of these Terms and Conditions shall be deemed a further or continuing waiver of such term or condition or any other term or condition.


Last updated, February 18, 2017

What’s The 411 Episode 107: Hillary Clinton, Bernie Sanders, Tupac

Freddie Jackson gives an extended interview, Ridley Scott hopes Idris Elba will be James Bond, stars come out for Dress for Success and more

On this episode of What’s The 411, we are talking about former US First Lady and Secretary of State, Hillary Clinton, and US Senator Bernie Sanders are coming to Brooklyn to give separate commencement addresses. Hillary Clinton will give a commencement address at Medgar Evers College, while Senator Bernie Sanders, who was born in Brooklyn, will speak at Brooklyn College’s graduation ceremony.

Minnesota courts have whittled down the number of heirs to the estate of the deceased pop star, Prince.

Film director, Ridley Scott, told BBC Radio One that he hopes that actor Idris Elba would be the next James Bond.

Ifeoma White-Thorpe, a senior at Rockaway High School in Morris Hills, New Jersey. Ms. White-Thorpe received acceptances to all eight Ivy League colleges and Stanford University.

Dress for Success, an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life, held its annual fundraising gala at Cipriani Wall Street.

Popular rapper, Snoop Dogg, gave a heartfelt tribute to deceased rapper Tupac Shakur who was inducted into the Rock and Roll Hall of Fame.

We also have an extended interview with R&B singer Freddie Jackson, who has a new album, LOVE SIGNALS, with an expected release date in June. The album’s first single, One Night, will be released on May 1st.

RnB Singer Freddie Jackson is Back, and He’s Sending "Love Signals"

VIDEO INTERVIEW: Freddie Jackson is gearing up for his One Night Tour, the name of the first single off of his new album, Love Signals

In this video interview recorded on April 11, 2017, award-winning RnB singer, Freddie Jackson, talks about growing up in Harlem, sneaking into the Apollo Theater, his start in the music industry, his first record deal, working with singer/actress Melba Moore, younger singers like Jennifer Hudson that are destined to have longevity, and of course, his new single, ONE NIGHT.

By way of background, Freddie Jackson mastered the art of chart domination during the mid-to-late 80s, and today continues proving his distinction as one of the Top 50 Greatest R&B Singers (Billboard 2017). Jackson’s Billboard chart resume that boasts 18 songs in the Top 10 with 10 songs rocketing to #1, a 3x Grammy Nominee, and an American Music Award winner. The Harlem native's star first appeared on the horizon in 1985, after releasing his debut album, Rock Me Tonight (Capitol Records).

While waiting his turn, Jackson worked a word processing job, did session work, and backup singing gigs throughout New York nightclubs. Then, while singing backup for Melba Moore, fellow church member and friend Paul Laurence at Hush Productions, decided enough was enough. Laurence, a talented record producer, and songwriter pulled Jackson from behind both the typewriter and other acts; penning him a hit with the title track for what would become Jackson's debut album, Rock me Tonight.

As we waited for Freddie Jackson to arrive for his interview, person after person, talked about how Jackson’s music was “music to love by” or “baby-making music,” evidenced by Keisha Wilson during the interview.

We agree with others that Jackson’s current album, Love Signals, offers longtime fans and new listeners alike, a melodic offering of love in a multitude of styles. From the orchestral openings to the instrumental driven collaborations with master musician Gerald Albright on Hold Me Tonight, each song is a pulse of passion and light. All I Wanna Do will surely become the new anniversary anthem, while his most global track to date, Save The Babies, asks this tumultuous era's most pertinent question, 'Who is going to save the child?'

What's The 411Sports Episode 3: Phil Jackson, Michael Jordan, Johnny Manziel and more

VIDEO CONVERSATION: Johnny Manziel, Phil Jackson, Michael Jordan, Pam Oliver and more

What's The 411Sports Episode 3 featured a discussion of the New York Knicks and Los Angeles Lakers losing season; Phil Jackson coming to New York, Michael Jordan's earnings for 2013; the NFL contemplating allowing the use of medical marijuana; Michael Sam declining an invitation to the White House Correspondents Dinner; who's going to win the NCAA Men's Basketball Championship; and where will Johnny Manziel land in the 2014 NFL Draft.

The featured interview was with Fox Sports Analyst, Pam Oliver. The interview took place at Media Row during the NFL's Super Bowl media week.

What's The 411Sports is hosted by Bianca Peart and Glenn Gilliam.

  • Published in Sports
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